Lullwater Digital Partners is an Atlanta-based private investment firm that partners with founders and business owners seeking to transition their business. As entrepreneurs and operators, we understand what it takes to build a business and how important it is to have the right partner in a transition. 

We are focused on investing in stable, differentiated web-based businesses. We are particularly interested in websites and web-based businesses with recurring revenue and digital product, membership community, SaaS and directory business models.

Brian Diener


Brian is a Partner and founder of Lullwater Digital. He founded his first digital business 10 years ago. Since then, he has owned and operated several online businesses ranging from content websites to ecommerce companies. Brian currently manages the operations of the portfolio of web based businesses. Brian has a background in digital marketing and has lead and managed paid and organic search projects for large businesses managing millions in ad spend and driving organic search performance.

Brian is an avid outdoorsman and previously worked as a professional river rafting guide. He graduated from Emory University’s Goizueta Business School with a B.B.A. in Information Systems & Operations Management and competed on the school’s cross country team.